design tip: choosing a white paint is harder than it looks

Choosing White Paint

Although painting walls white might seem like the easy choice for an interior designer, choosing the perfect white is an art in itself. “Pure white” is almost never used, so the designer must consider warm/cool tones, tints, glossy/matte finishes, and how all of these will be affected by the lighting of the space.

"Paint a room white and you have a blank canvas for anything" - Rachel Ashwell quote

Rachel Ashwell on Blank Canvases

It may seem like a cop-out for an interior designer to paint walls white – but the truth is that white cannot be overlooked as a versatile, goes-with-everything shade that doesn’t date and makes spaces feel larger and more open. This also leaves clients with more options for the future when they want to freshen up the space.